https://www.kelsiewinansdesigns.com/new-page daily 0.75 2025-10-30 https://www.kelsiewinansdesigns.com/contact daily 0.75 2025-10-09 https://www.kelsiewinansdesigns.com/work daily 1.0 2026-01-05 https://www.kelsiewinansdesigns.com/work/pace monthly 0.5 2021-01-29 https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1608087210187-7XAJ1Y02SPQ4MCBCIWDW/Final+Logo+Site.jpg Work - Pace | Makeup & Skin Care - Logo The first step in my process to establish the visual direction for the brand that will speak to the target market. Pace’s target market is holds an active lifestyle, but wears makeup that is more functional than glamour. From this, the makeup and skin care products Pace sells isn’t considered feminine and makes their consumers routine not feel hindered. A sleek, simple typographic mark with unique curves and complementing angles, which further signifies sleek design, motion, and fluidity https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1608085857429-SXLZ3ID5DDZG6EM6UUVT/Pace+Packaging+Final.png Work - Pace | Makeup & Skin Care - Product Line This product line consists of two makeup and two skincare related products. These products are a foundation, mascara, exfoliator, and lotion. The product packaging is designed with a colored diagonal stripe that relates to the main ingredient and or function of that product. The green is for products that contain aloe vera, while the aqua blue is for waterproof products. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1608086520007-KQN77CEA7YORLJTW0JUT/Pace+Ad+Campaign+Skin+Care+Revised.jpg Work - Pace | Makeup & Skin Care - Ad Campaign This ad campaign shares the same elements as the packaging to keep the brand visuals consistent. This will be treated as a brand awareness campaign to grab the attention of the target market. The ad campaign is separated into one series for makeup and one for skincare. Each ad has a headline that correlates with the image it’s paired with. For example, the makeup ad reads “Makeup that runs with you,” speaking directly to the audience and reminiscent of the brand tagline “Goes With You.” These ads will be placed in stores like Nike, Dick’s Sporting Goods, and Finishline. Dick’s Sporting Goods has yet to have a product like Pace, but since the target market is likely to shop there, it would be a good place to sell the product. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1608140553541-A3JPQCC27GC502UA4TMP/Pace+Insta+Web.jpg Work - Pace | Makeup & Skin Care - Social Media Pace’s social media will have promotional messaging like a discount on first purchase, events, new products, and more. Pace will also work with sponsors like Planet Fitness to promote products and services across these social media platforms. https://www.kelsiewinansdesigns.com/work/for-psoriasis monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1608138983420-HA2VYFKUCFIIPBSTF5J1/For+Cover+Test.png Work - For | Digital Experience for Psoriasis - Logo This logo is combining two concepts: layers and community. Layers are represented by the layers of abilities the app offers and implying the layers of the skin. The pastel green and pink colors overlap each other to connect. Community is represented by the people who drive the app and support the people within. The two dots represent the heads of two connected people, expressing the community within For. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1608088390287-FRBR1WA2JWR8SYE9D2NO/For_Workflow.jpg Work - For | Digital Experience for Psoriasis - Workflow This workflow shows the paths that the new and returning user will take when they use the app. I used this to help plan out how the app would work and what paths the new and returning users would take. This also shows other optional paths on how the user can get to more screens within the app. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1608139440423-V6PU1TZZCAJDFDVNFBX8/Happy+Flow.png Work - For | Digital Experience for Psoriasis - Happy Flow This happy flow shows way path our ideal persona will take as they open the app. Our ideal persona is “Katie.” Katie is 25 and has plaque psoriasis; she desires to find better ways to manage her psoriasis and find products recommended by the community. This happy flow also shows paths the user can take to get to other screens within the app. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1608152391720-DYOQUTS8FLKVRNMEZZGA/Design+For.png Work - For | Digital Experience for Psoriasis - Design For’s design utilizes layering sections and rounded cards to help organize the content on each screen. The pieces of the brand icon is used through as background elements to keep consistency. The the pastel pink brand color is used as the clickable color to tell the user what provides a function. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1608139874401-NE7P15RMPPVPF9M9PCJP/For+Social+Web.jpg Work - For | Digital Experience for Psoriasis - Social Media For’s social media ads will feature testimonials from users to showcase a personal experience to make it genuine for the people viewing the ad. The message will remain consistent through all social media but will be presented differently in each. Instagram can utilize stories and sponsored posts, Twitter can use internet influencers to promote the app, Facebook can use shared posts and sponsored posts, and Snapchat can use the discover section as well as stories. https://www.kelsiewinansdesigns.com/work/blockbuster-brand-5yfma monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1604702697430-8NDVBCLP1J83HB4YN96M/BB+for+Port.jpg Work - Blockbuster | Brand Revitalization - Blockbuster Beyond The Controller https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1608140710693-V3TNJS92EGQS6X5B7UQY/BB+Main+Web.jpg Work - Blockbuster | Brand Revitalization - Logo The first step in my process to establish the pain points of the brand, including their reason(s) for decline and lack of modern industry practices. From there I determined a new brand purpose, archetype, consumer, goods/services and so on, to create a unique brand for Blockbuster. Blockbuster is now going to market towards gamers that want to learn the basics of programming video games. After research came a mark that was inspired by the small inner workings of the technology that is used by gamers with a complementing rounded block-like typeface. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1604702913057-OUV6FM2MT2J8RDVKRIND/BB+Web_Page_18.jpg Work - Blockbuster | Brand Revitalization - Ad Campaign This ad campaign is used for getting the attention of gamers who desire to learn how to make video games, getting a jump start to a further education. This ads will be placed in places like GameStop, universities with game programming (Ex: Full Sail University), and Best Buy. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1612213124632-LWXXA9E9IJCL6SIZK9HF/Social_Act_Mock.png Work - Blockbuster | Brand Revitalization - Social Act Campaign This social act campaign focuses on how video games create positive impacts on the people that play them. This goes against the negative stigma and also promotes donating to the Blockbuster Foundation to help gamers get their dream education in the gaming industry. These will be seen in instagram, facebook, and twitter posts for career tech schools, universities, and high schools. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596682685319-1R9O4UWW12KSWEXW5622/BB+headset.jpg Work - Blockbuster | Brand Revitalization https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596683123289-TAOLKMT1AWUUQPCD4EYB/BB+XboxOne.jpg Work - Blockbuster | Brand Revitalization https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596682960799-LF2ML1XNOZC5C7QJUUYM/BB+Promo.jpg Work - Blockbuster | Brand Revitalization https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596683302874-1DVZGS4U7R8NN78I1Z3K/BB+Act.jpg Work - Blockbuster | Brand Revitalization https://www.kelsiewinansdesigns.com/work/tropical-smoothie-logo-7mwaa monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596680526152-826703KK3T2GWPT0PEKG/Trop+Bag.png Work - Tropical Smoothie | Logo Rebrand https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596680630329-2SOP8QCYPIK85XHWPGRI/Trop+Logo.png Work - Tropical Smoothie | Logo Rebrand https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596680709209-WLJ24WD3JQAPS25F30C9/Tropical+Cups.png Work - Tropical Smoothie | Logo Rebrand https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596680732740-U74TXINM2GUPKE1IFGAQ/Trop+Gift.png Work - Tropical Smoothie | Logo Rebrand https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596680739921-W9SL69ZNMAKOORTL7WXI/Trop+Everything.png Work - Tropical Smoothie | Logo Rebrand https://www.kelsiewinansdesigns.com/work/dcc-rebrand-krj7h monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1604707025006-TKX4L7A6TFYRN170IXKA/DCC.jpg Work - Dayton Cars and Coffee | Rebrand - Photography One of my responsibilities on the team was photography. I had to capture the essence of DCC that helped guide the team during the rebrand. This collection of images showcases community between family, friends and even strangers; as well as diversity in the type of automobiles. Each of these things are the main staples of the DCC event. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1604707473530-UG6O7CCB8EXH1E5TC3KN/DDC+CS+2.jpg Work - Dayton Cars and Coffee | Rebrand - Product Mockups Another responsibility I had on the team were mockups. I shared this responsibility with another team member, helping to find and create the best mockups to showcase the possible branded products. A wide variety of products were showcased for the DCC rebrand. This is included coffee cups, t-shirts, hats, model cars, mugs, dog bowls and more. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596680845023-6N2UO6HKC7ZV3G6XNGY0/project2_lg2.png Work - Dayton Cars and Coffee | Rebrand https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596680863067-QJFBMVQ6EHB04QCMMYTY/project2_lg3.png Work - Dayton Cars and Coffee | Rebrand https://www.kelsiewinansdesigns.com/work/homearama-campaign-t4pll monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1611781006170-I73JGQQFR4W5FZKUVOPN/Home_1_Wayfinding.png Work - Homearama | Print Campaign - Typography My main responsibility within my team was to determine what font would be best to appeal to the audience, as well as remaining readable. The font chosen was “Proxima Nova” and it is applied to way finding signage (as shown to the left), websites, posters, and fliers. https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596680984129-X7RYJSDR8PJD1XR8FDGU/project3_lg1.png Work - Homearama | Print Campaign https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/1596680984723-CNAGOKJRQ20SSL7CULX8/project3_lg2.png Work - Homearama | Print Campaign https://www.kelsiewinansdesigns.com/work/mitre-project-samples monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/9518eb0c-6d7f-4ddf-860e-d82e7c7788a3/LEO2+Facts+Sheet.png https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/83be7176-09b9-45e9-a728-a22760b73e8c/Screenshot+2026-01-05+at+2.41.37%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/d23df46a-3a72-445f-8750-43e5ccc9c77f/Screenshot+2026-01-05+at+2.41.18%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/56ce98ff-fdaf-4870-8d97-ac67fe43d25d/Screenshot+2026-01-05+at+2.42.24%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/2952acca-8cce-42a9-b8a1-54884a0cf9e7/Screenshot+2026-01-05+at+2.40.58%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/8518ce8e-ee40-4b53-9bdc-7eaded350eaa/JSDT+Personas+Blocked.png https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/c5071b59-765d-424a-8a01-41b384f66330/Pass+The+Mic+Cover+Art.png https://images.squarespace-cdn.com/content/v1/5f18f3cc8f4f3d3bb21e8db7/58b9561d-470c-4c47-a484-62ffe3e8e5cf/GameX_SANANTONIO_Update.png